We do not allow anyone to hide behind good business results but fail on their leadership responsibility. He leads the company forward in good times and in bad, achieving one goal after another. In the future, we want fewer but larger manufacturing sites and a reduced number of global suppliers. At Henkel 30 percent of our managers are already women. These trends fundamentally change the business environment. I try to establish clear rules of the game. Aug 6, 2020 Germany. And I'm not saying that we agree to all of them, or I personally agree to all of them all the time. Adidas CEO Kasper Rorsted said consumers are looking at the fashion industry with more scrutiny, which will force the industry to change. At home, hes the type to remove his sneakers by the door, where he lines them Rrsted said for the past seven years, the company has produced products with an increasingly Tampa | St. Petersburg | Sarasota-Manatee. And I was curious as to why you would partner with them and not just do it yourself when they're a competitor. With well-known brands such as Persil, Schwarzkopf, and Loctite, the company is positioned as a global market leader. Rorsted: I invest most of my time and thoughts on whether or not we have the managers we need not just today, but for the next ten or fifteen years. So, I do think that we are getting the credit. On 22 August 2022, it was announced that he would hand over his role as CEO 2022. And I think we've made a tremendous amount of progress. And that's why we also making collaborations, as you said before, even with competitors of ours. Kasper Rorsted: When I joined the company, Henkel had about 1,000 brands. And I also think it's important that the leading company takes a position and show the way forward. He registered more One of our values at Henkel is, We put our customers at the center of what we do. We have to understand their needs and wishes and enter into a dialogue with them. This puts us ahead of most companies in Germany, but at the top management levels we are not much better than other firms. This is why we held workshops on our sustainability strategy for 2030. Eisen: We've been talking about so many different ESG issues. And when we looked upon Allbirds, you know, they've done been doing a great job on certain elements of innovation, we can bring the footwear expertise into it, which they probably had to a lesser extent. Advisory Council, serves on the Nestl board alongside Rrsted and was instrumental Kasper Rorsted: I would like to share a piece of advice my father gave me many years ago. Rorsted: I personally believe that you can only be successful in the long run if you keep asking yourself what can be done better and where potential is still hidden. Adidas CEO Kasper Rrsted, 60, leads one of the largest and oldest athletic wear companies Not for this quarter thatll soon be over. I think we are a learning organization. See Kasper B Rorsted's compensation, career history, education, & memberships. What we've done is we've built products for the last, you know, almost seven years now that have a high content of either reusable materials or reusable plastic and resold it. When formulating the values, we had to avoid the temptation, whether conscious or unconscious, to leave a back door open. Skip Over Breadcrumbs and Secondary Navigation, Adidas CEO Kasper Rrsted Talks Owning the Game and Sustainability at USF Muma College For more information about NBCUniversal, please visit http://www.NBCUniversal.com. In a 45-minute presentation, Rrsted talked about the companys strategy of becoming What does it take to become the leader of one of the biggest and best-known brand names in the world? But I do think the most important part is saying do we overall, in the long term align around the same values. So they're putting the burden on our side and of course, we're putting a lot of effort into new technologies, new manufacturing, you know, ways to make sure that we over time get the cost down. You have to lead with innovation in sport, he said. All rights reserved. Speaking at the CNBC Evolve Global Summit, the Adidas. It doesnt interest me. So I do think that it's important that the industry will and can do this, but somebody's got to take the lead and we want to be the leader in sustainability. Other companies execute sustainability What was really important to us? We will go deep in the markets where we already have a strong presence, and we will selectively enter new growth markets. You cannot run a global company from your desk. When Ulrich Lehner retired as planned in 2008, Rorsted stepped into his shoes and was appointed CEO. Leaders with Lacqua: Kasper Rorsted Bloomberg Television 1.49M subscribers Subscribe 5.2K views 3 years ago Oct.30 -- Francine speaks with the Adidas CEO about the biggest challenges running a. So you have technology elements, you know, challenges, you have cost challenges at a given stage. But in fast-growing emerging markets, you cannot expect the same stable conditions that we are used to in mature marketsjust think of the political unrest in the Middle East, for example. than 800 patents with most innovations inspired by an athletes needs. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. And on certain political stances, we simply don't voice our opinion because if that in a global nature, we could be voicing our opinion globally. Eisen: Your industry, fashion, does not get high marks when it comes to sustainability and environmentally friendly practices. Rrsted started Just a few days after Foot Locker revealed its CEO shift, Adidas said it also will have a new top leader in 2023. To learn more about their needs and wishes, as well as their particular hair structure, our Beauty Care team did a survey in Saudi Arabia, Tunisia, and the United Arab Emirates, and the new hair-care line was developed on the basis of the survey results. It has certainly helped that we stuck to our course from the very beginning. Rorsted looks to improve sales and revenues, by doing so, he takes the feedback from employees and customers and changes it. conversations that cover a wide range of topics. And I think over time that will happen, but I think we need to give the consumer the choice of both. I think it drives change, it drives responsibility. And that will be a challenge in itself. We've talked about diversity and inclusion. at Henkel in 2005 as the executive vice president for human resources management, In his early career, Rorstedt worked with Oracle, Digital Equipment Corporation, and Compaq. Every business decision contains an element of risk. worn, returned, ground up, and then remade into new products, and using natural and And I think it's so fundamental for companies to really help innovate and find solutions that address the environment, not to be disrupted for the future. Kasper Rrsted was 42 years old when he was fired from Hewlett-Packard in 2004. Visit our Press Room to find our press contacts, reports and publications. Rorsted: I believe its important to be transparent and consistent. That would have diluted their effectiveness from the very start. I thought working from home would have taught points from the prior year. 178 nationalities. He holds a degree in international So first, it was a costing issue, then you had a scaling issue around it, which you always do around your new products, if you take this or you take this which was made to be remade, where we completely recycle all the elements of a shoe and build a new shoe on it. We have defined a set of leadership principles and shared them with all our people managers worldwide in a series of workshops. And I think you have to, you know, we say pick your battles. In the difficult economic environment of 2008 and 2009, it was also particularly challenging to work on developing new corporate values and vision while at the same time focusing on steering the company through the crisis. If the internal processes dont align, if we arent offering our young people the right development opportunities regardless of their gender, then a quota wont fix the problem. The sportswear giant announced today that its supervisory board extended the appointment of the executive chief for another five years. Rorsted: The challenge is not to have a quota or not, but addressing the underlying issues. And every year you're going to have you know, a new, I would say disruption, whatever we want to call it. We expect that in 2016, 12 of Henkels 20 highest-revenue countries will be in emerging markets. In these meetings, managers at all levels and their teams developed a sustainability action plan for their own particular areas, defining concrete measures for achieving the targets on the road to Factor 3. Shopping for household items like shampoo or detergent still happens largely offline, and we dont expect this to change substantially in the near future. The innovation you mentioned is a remarkable example of targeted customer-relationship management. Furthermore, I am certain that if I were to tell our managers tomorrow that no changes would take place at Henkel for the next three years, no one would believe me. Welcome to the official Facebook Page for Kasper Rrsted. There are certain things that are nonnegotiable, you know, discrimination, hate crime, a child labor, and discriminatory, you simply can't accept that. Born February 24, 1962, in Aarhus, Denmark, Earned a degree in economics from Copenhagen Business School, Participated in executive programs at Harvard Business School, Serves on the boards of international media conglomerate Bertelsmann and Denmark-based industrial company Danfoss. Where do you see Henkel today in this respect, and what challenges are looming on the horizon? Best Debt Consolidation Loans for Bad Credit, Personal Loans for 580 Credit Score or Lower, Personal Loans for 670 Credit Score or Lower. he said. Kasper Rorsted: I am convinced that a visible and accessible leadership style is most effective. We can study the impact that product designs have on shelf appearance and occupancy, point-of-sale materials, and the various aspects of buying behavior. So he or she speaks on behalf of the company. Typical questions addressed in the workshops included Who exactly are my customers? and What can I personally do to make things better for them?. Sign up for free newsletters and get more CNBC delivered to your inbox. I think 8 to 10% of carbon emissions come from the fashion industry. topics. Kasper Rorsted confirmed as CEO of adidas for more 5 years. Developing an employer brand takes time. shoes. And I think it's important that each CEO and company finds a few areas and tackle those with vigor because that way you really make progress, instead of trying to do everything else. That belongs to what we need to do. "Innovation is what our company is about. The Danish businessman has been at the helm of the global sportswear giant since 2016. It therefore came as no surprise when, in February 2012, Kasper Rorsteds contract as CEO was extended for another five years. The most important part is we're committed to China, as I said, we have three to 400,000 jobs that are depending on Adidas, so we have to make sure that we continue to be successful also in the future. There are no human winners in this game. the best sports brand in the world. Everything from use of water and production and wastewater with dying, and just the billions of garments that are sold every single year and discarded in landfills. If you look upon this, you know, hoodie I'm wearing today is made out of fully recycled material. What were your reasons? see the end of plastic waste. Egon Zehnder: What values are personally important to you? And I think it should be done less with the personal opinion of the CEO, because the CEO represents the company, but is not the company. Rorsted recently shared his views on his tenure at Henkel and the companys plans for the future with McKinseys Klaus Behrenbeck. This is especially important because as much as 70 percent of the ecological footprint of our detergent products is generated during their use phase. It isnt enough to pay well; you have to offer people a career path, including international job rotations and unique opportunities. in April. We redefined our vision and values, simplifying them to make them easy to remember and more applicable on a global level. His favorite app 365 Dream Henkel is active worldwide in three business sectors: Laundry & Home Care, Beauty & Personal Care, and Adhesive Technologies. And he's very keen also to push this innovation along with us. On finding the right career, he said, If you work for a company, you have to embody Rorsted: Our first step in 2008 was to conduct in-depth benchmarking against our competitors and hold detailed discussions about our goals for the future. Video. This website is maintained by Muma College of Business. We now employ about 47,000 people from more than 120 nations, working in more than 75 countries; over 80 percent of our employees work outside Germany. He has been at the helm of the global sportswear giant since 2016. crowd, the head of one of the worlds most iconic brands spoke about having a mindset Rorsted, who heads one of the largest athletic wear companies in the world, will be Leader Series. This is only the beginning, but the impact plastic has on our global environment Eisen: When we came up with this panel idea, we really wanted to map out a conversation from a leader in sustainability to talk about how you incorporate that into the business plan and the overall strategy. Rrsted, 60, has been described as a highly successful and competent leader who is Before that, Rrsted spent more than a decade in leadership and management positions The stock slumped as much as 6.9 euros, or 4.2% . Adidas has announced that Kasper Rorsted will step down from his role as chief executive in 2023. And I think and I don't mean this disrespectfully, but to European companies, maybe also due to regulation, has tended to be ahead. Kasper Rorsted has been head of Adidas since 2016. So when you use reused material, you can completely recycle it or this shoe, which is totally recyclable. Egon Zehnder: Kasper, when you were appointedChief Executive Officer of Henkel in 2008, you said that there would not be a revolution within the company under your leadership, but rapid evolution. Members of the media can receive more information about CNBC and its programming on the NBCUniversal Media Village Web site at http://www.nbcumv.com/programming/cnbc. To be honest, at the beginning I underestimated the amount of work involved. McKinsey: And by 2016, if all goes according to plan, emerging markets will account for half of Henkels sales. Rorsted: Of course I also talk about strategies, financials, and our brands those things make up the lions share of my job. And as a company that stands for something positive energy, sport, you know, team we really want to make sure that that problem is tackled to the utmost. My father was a professor of economics and prized his intellectual freedom above all else. Dark wood, sandstone, muted light seeping in through the glass ceiling, an almost meditative silence when you enter the reception area of Henkel headquarters in Dsseldorf-Holthausen, you intuitively lower your voice and slow your pace. 4202 E. Fowler Avenue, BSN 3403, Tampa, FL 33620, USA813-974-4281. and sneakers include Beyonc, Kanye West, and Pharrell Williams. Eisen: What's the most difficult challenge you laid out? This system works very wellaround 80 percent of managerial positions at Henkel are filled through internal promotions. Kasper Rorsted, thank you so much for your time and for your insights. And I believe over time, it will be a very, very important criteria, and it is today. Egon Zehnder: Doesnt the sort of ongoing evolutionary change that you have been pursuing for three years now place a lot of stress on the company and its employees? Rrsted, 60, has been described as a highly successful and competent leader who is empathic, calm and a strategic thinker. The management team under the leadership of Kasper Rorsted succeeded in steering Adidas and its employees healthily and safely through this unprecedented crisis. But I think it's a very different job today than in 2008. Tampa | St. Petersburg | Sarasota-Manatee. But there was also the fact that I found Henkel fascinating as a company. Rrsted wore a grey hoodie, jeans, and the beta version of the companys 4D running In my opinion, a person who has never failed or made a mistake has probably never taken enough risks. Rorsted: If we look, we really see sustainability being an integral part of our business model. importance of Adidas taking the lead in sustainability in the retail industry. Kasper Rorsted will join the adidas Group as a member of the Executive Board on August 1, 2016 in order to ensure a smooth transition at the helm of the Group together with Herbert Hainer. Before I joined Henkel, I was told there was not much room for change. His. make certain that you correct the mistakes, he said. But it's a question of time. McKinsey: At the 2013 World Economic Forum, in Davos, you told reporters that the price for high growth is volatility. What are some of the steps Henkel has taken to manage volatility in emerging markets? Rorsted will leave the global apparel and footwear giant next year despite a contract renewal in 2020 that would have kept . Were establishing seven new R&D centers in emerging markets including India, Brazil, Russia, and South Africa. Then youll be successful. This advice has become my life motto. Will you continue to do that? announced that he is not running for re-election and is stepping down from that role Family for me is more important than the job, he Kasper Rorsted: Markets are reacting much faster than ever before. I believe one of my strengths is that Ive never sought security. The company employs If we dont have a team that is a mirror of the Weve increased our talent development efforts through collaboration with Harvard and other universities, for example. There were no rules. In the Middle East, which is one of our growth regions, many women wear veils. Member of the Board of Directors, the Nomination Committee, and the ESG Committee. Hence, Henkel has one of the youngest management boards among European public companies, and all the members of the management boardaside from mecame from within Henkel. All Rights Reserved. Adidas CEO Kasper Rorsted will remain at the helm. But of course, when it comes to our values, the entire leadership team has to lead by example. But right now we are doing that. To read more about issues critical to retailers and consumer-packaged-goods leaders globally, download McKinseys second issue ofPerspectives on retail and consumer goods (PDF3.7MB). Nevertheless, digital and social media have a great influence on how consumers see our products, so were focusing on using the Internet and social media to engage customers. procurement, IT, and infrastructure services. In 2021, the German company had $23.6 billion in sales worldwide. And I also think it's important to understand that we do hire people with very different opinions. That was not the case in 2015. This website is maintained by Muma College of Business. Eisen: Sustainability has come to mean so much more than just the environmental impact and the responsibility there. Sara Eisen: Welcome, Kasper, it's so great to have you at our Evolve conference. Egon Zehnder: Wasnt there any resistance to your plans? The company has continued to pay employees in Russia and has donated $1 million in Thats why I spend around 170 days per year abroad, meeting employeesfrom top executives to young high-potential individualsas well as customers and business partners. On the Persil website, for instance, consumers can learn about reducing the water temperature in their washing machines and saving money at the same time, without compromising the superior performance of Persil. Experience as global CEO and board member in listed international companies in IT, consumer goods and chemicals. You try to do the right thing, it happens most of the time and not always. This required a massive communication effort. Discover job vacancies, find out how to apply to them, and learn more about careers at Maersk. They try to, you know, say execute sustainability through donations. Each employee has the responsibility, and each makes a contribution. The company is active around the globe and currently employs about 47,000 people. And right now, we're not making the same marginal issue as the normal Stan Smith, but over time, we will be. He travels 170 days a year. The majority of consumers in the personal-care sector are female, so why should our products be developed and marketed by men? to be the best sports brand in the world and to do it sustainably. Theater as part of the University of South Florida Muma College of Business Thought You won't become the leading player with the old styles of management, says the Runtastic CEO, who is continually reviewing his own leadership qualities with the help of a personal coach and a mentor. It's obviously been popular for decades. Protecting workers' jobs. You were the CEO of the consumer giant Henkel, what, 13 years ago? And do we have a successful relationship. He held a series of management positions at Oracle and Digital Equipment Corporation (DEC), as well as at Compaq, where he headed up the companys European operations starting in 2001. Siemens AG, Germany (board member and member of the Innovation Committee), International Business Studies, Copenhagen Business College, Denmark, Executive Program, Harvard Business School, USA. Nine out of 10 articles will be sustainable by 2025. Of course, were against the war. the third speaker in the University of South Florida Muma College of Business Thought And we've been very keen on setting aggressive targets. Egon Zehnder: You clearly contemplated the possibility of failure when you consider a candidate today, do you also look at how they have dealt with setbacks or personal failure in their careers? McKinsey: Speaking of your IT background, what role do IT and digital technologies play in Henkels corporate strategy? They are making sneakers from recycled materials, making products that are How different is it to be a CEO in 2021 than it was back then? Rorsted: Diversity management is one of the issues at the top of our agenda. Rrsted spoke to nearly 450 people on Thursday in the Marshall Student Centers Oval Im very honored to run this company. The turnover rate in China is around 25 percent. In 2018 he won the German Image Award, an honor that praises the top CEO for their That was when the financial crisis was around. I personally invested a great deal of time and effort in explaining to our people why we need to move ahead faster than before, where the journey will take us, and why this will leave the company even better and stronger in the future. So we believe that we have a leadership position in this, I don't see anybody having this kind of shoe or fully recyclable product coming out or, you know, with the relationship we have with Stella on fully recyclable hoodies. Leaders Series. But when we improve each quarter, its mostly down to having the better employees. Do. Why havent other firms been as successful? We have been able to achieve everything we have set out to do. How do those determinations get made?
le moo drag brunch buffet menu,